SOCIAL MEDIA MANAGEMENT
Tired of fighting with social media, don't know how to use social media, or just don't have the time to optimize social media to help grow your business? Megan Marie Co can take a load off your hands by helping you choose the right platforms for your business, creating eye appealing content, scheduling social media post, and tracking performance.
Social media management goes beyond just posting updates to your company’s social media profiles. It also includes engaging with your audience and looking for new opportunities to increase reach and visibility. Here are just a few of the tasks that are involved with managing social media:
• Choose the right social media management platforms for your business
• Develop a social media strategy
Developing a social media strategy is an important part of making sure that each of your campaigns is helping you get closer to meeting your marketing goals. After you have decided which channels you plan to use, you’ll need to consider how often you plan to post and what types of content you will post.
• Create a schedule
When it comes to social media management, consistency is key. If you want to keep customers engaged and grow your following on these channels, you’ll need to consistently post quality content.
• Create & post content
A big part of social media management is creating and publishing social media content across your company’s profiles. This involves not only writing content but also developing creative graphics to capture the attention of your target audience.
• Respond to fans & followers
Responding to fans and followers on your social media platforms is an important part of social media management. When an individual comments on your page with a question or concern, this presents a new opportunity for you to provide value for your leads while also demonstrating excellent customer service.
• Create advertising campaigns
Creating and implementing social media ads is an integral part of answering what is social media management. Though there is plenty of work that you can do to connect with your leads through organic social content, social media advertising complements this organic activity by allowing you to target specific audiences and improve visibility.
• Track performance over time
As with any other type of digital marketing tactic you employ, you’ll want to make sure that you track and measure your social media campaign results over time. This is the only way to know if your campaigns are successfully helping you meet your marketing goals.